Insight & Diagnostic
Understand what employees value and how candidates see your organisation.
- Employee listening and research
- Candidate and market insight
- Competitor and sector benchmarking
- Workforce segment analysis
- Current state EVP diagnostic
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06 / EVP & Employer Brand
Define what makes you a compelling employer and bring it to life.
We help organisations define their employee value proposition, communicate their strengths as an employer and bring that promise to life throughout the employee experience.
An employer promise grounded in experience.
A compelling EVP reflects what employees value, what the organisation offers and what matters to the talent it needs to attract. Employee research, leadership input and market insight provide the evidence behind it.
We turn those insights into clear EVP pillars, messages for different workforce groups and a distinctive employer brand. We then support careers content, recruitment campaigns and integration into the employee experience, with measures to assess attraction and retention.
How we help
EVP Definition & Architecture
Define EVP pillars and messages supported by employee research and evidence.
- EVP framework and pillars
- Proposition by workforce segment
- Messaging and proof points
- Executive and leadership alignment
- EVP governance
Employer Brand & Attraction
Take the proposition to market in a way candidates recognise and believe.
- Employer brand positioning
- Careers content and channels
- Recruitment marketing
- Candidate experience alignment
- Talent attraction strategy
Experience & Activation
Build the EVP into recruitment, onboarding and the everyday employee experience.
- Employee lifecycle alignment
- Onboarding and induction
- Manager and leader enablement
- Internal communication
- Measures of attraction and retention
Case studies
Related work, coming soon.
Our case studies are in preparation. Contact us to discuss relevant experience, our approach and the work we could support in your organisation.
Let’s talk about your priorities.
Whether you need a clear plan, specialist support or someone to lead delivery, we can help define the work and the right approach for your organisation.